Social Media IntegrationĮmail marketing applications should consider the importance of social media marketing and allow seamless integration with social media platforms. Most popular email marketing applications like AWeber, FreshMail etc. This makes it absolutely mandatory for your email marketing application to be mobile ready. There has been a visible behavioral shift among users for accessing their emails, with 43% of the users checking emails on their mobile phones. It should have templates and operational features optimized for mobile platform. The ideal email marketing application should be optimized for mobile platform. This will enable the email marketing application to set up automated process of sending emails to the contacts imported from the CRM. Integration with the CRM will help you to sync all the contacts from CRM to the application. You should check if these email marketing applications can be integrated with your CRM or not.

It should offer easy integration capabilities with other software and applications being used by your business. Integration CapabilitiesĪny email marketing application should be assessed for its integration capabilities. It can be used easily by beginners and is an ideal application for small businesses. GetResponse is one such email marketing application which is highly intuitive and user-friendly. A highly complicated application will be less likely to be used regularly and effectively by the staff. Any email marketing application has to be user-friendly and offer ease of use, otherwise, its utility will be limited. Ease of Useīefore selecting an email marketing application, you should check how user-friendly it is. You should consider the following key points to choose the best email marketing application for your business. An email marketing application can streamline your entire email campaign and provide significantly improved results. It offers better response rates and ROI among other forms of digital marketing. Email marketing is a popular and effective promotion channel for most digital marketers.

How to choose email marketing software